By making it easy for buyers to learn everything there is about your home and neighborhood, you can actually influence the sale. Working with an agent who is very familiar with your neighborhood will help ensure that these details are well-marketed to potential buyers. You should also be sure to share any key information about your home or neighborhood with your listing agent so he or she can use it to more effectively. You’ll also want to make sure that your agent provides as much information about your home as possible – on the Web. Time -starved home buyers like to use the Web as a convenient way to hasten the home search process.
Therefore, It is extremely important you select an agent with an intense personal and company Internet presence. Ask your local agents to discuss and show you ALL the Internet exposure they will use to market your property before you make your final decision. Oftentimes, it’s the homes that are strongly marketed online, with the most visible information, photos and details, that sell the fastest and for top dollar.
Here’s a sample of the kinds of information you may wish to make available to potential buyers:
- Fixtures or furnishings you plan to include in the sale of your home, including draperies, blinds, and appliances.
- Warranty information on appliances that go with the house.
- Records of maintenance costs, such as utilities, property taxes, insurance, and trash/recycling pick up.
- Homeowners’ (or condo) association bylaws, financial statements, maintenance fees, and special assessments.
Here’s a list of information your agent should be prepared to make available online:
- Multiple photos of your home (inside and out, showing your home’s best features)
- Property, school and tax information
- A brief description of your home’s best features
- Mapping tools to show your home’s location
- Home details including parking, number of bedrooms, bathrooms, etc.
- Contact information for your agent, so interested buyers can schedule showings online
Your agent can also provide a buyer market analysis, which provides community facts, information on average home prices, public and private school data, plus a summary of area conveniences like shopping centers, medical facilities, parks and museums.
While this will give you a great start, be sure to ask your listing agent what questions they hear during open houses, just to see if there’s additional, helpful information you can provide.
“Arizona Lifestyles begin with Real Living Lifestyles Realty”
Joan Byrnes, SRES
Realty One Group